The Artist

Avalana is for those looking for something truly special, & for those with an eye for design. Each print is designed to encapsulate the extraordinary beauty of our natural world and seeks to inspire a sense of wonderment and escapism to the viewer.

The brand is founded upon an accumulation of Hazel Carruthers’s rich experience within the home textiles, wallpaper & greetings industries. Hazel is a textile designer who’s created wallpaper and fabrics for brands including John Lewis, Next, and M&S, and launched her brand, Avalana, in 2018.

“I have always been a lover of fairytales & folklore, which I think reflects in my work and adds a little flare of wonderment to my style.”